Startup Funding Espresso – Generating Network Effects With Tokens

Generating Network Effects With Tokens

Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.

Network effects increase the value of a community.

The greater the network the higher the value.

Tokens can be used to generate network effects through the incentives they provide.

To create network effects one must overcome the chicken and egg problem.

So how does one attract users before the network is fully formed?

Here are some key steps to foster network effects in your community:

Airdrop tokens to potential users to create an initial base.

Look for communities already formed but not growing and reach out to those users.

Offer additional value and engage them through an airdrop.

Identify a subgroup and gear the token offering to their specific interests.

Set up in-person events to explain what one can do with the token.

Provide exclusive value to the early adopters of the token.

Set a time limit for adopting the token to spur action.

Set up partnerships with similar groups to foster the adoption of the token in their group.

Network effects work well at scale but getting there takes additional steps.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let’s go startup something today.

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