IT can clean up through clean tech [Video]

There are some familiar names on the 14-member roster of the newly formed Green Power Group – California, a partnership of companies that will collaborate on purchasing and fostering clean energy: AMD, Apple, BT Americas, Cisco, eBay, Google, HP, Intel, and Intuit. Indeed, more than half of the members of the group represent the high-tech industry.

Credit: Shutterstock / Troyan

It would be rash to attribute the disproportionate representation to the simple fact that California is home to so many tech companies. Rather, I view it as another clear indication of just how much IT businesses stand to gain from the evolution of renewable power. Clean energy not only yields feel-good CSR (corporate social responsibility) benefits while alleviating the effects of global warming; it stands to save big money for increasingly power-hungry companies with enormous datacenter power bills — the Googles, HPs, Ciscos, and eBays of the world. Moreover, it creates a lucrative opportunity …