Sports Illustrated Tickets buys naming rights of Red Bull Arena [Video]

The New York Red Bulls have a new stadium naming rights partner.

On Wednesday, the Major League Soccer 2024 Eastern Conference Champions announced a 13-year naming rights deal with Sports Illustrated Tickets.

Effective immediately, the 20,000 capacity Red Bull Arena in Harrison, New Jersey, will be renamed Sports Illustrated Stadium. It marks the first stadium naming rights deal in the sports publication’s history.

“For 70 years, Sports Illustrated has represented the best in sports and culture,” said David Lane, Sports Illustrated Tickets CEO. “Through this partnership, we aim to showcase our vast portfolio of media, live event, ticketing, hospitality and fan experiences,” he added.

Financial terms of the deal were not disclosed.

As part of the agreement, starting in the 2026 season, Sports Illustrated Tickets will also become the official ticketing partner for all events held at the stadium.

That includes all New York Red Bulls games, Gotham FC games, international soccer games and all concerts and events.

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