Fans of The Bear on Disney+ will be familiar with head chef Carmy’s non-negotiables for his team to help grow their business and achieve greatness. The same can be applied to marketing strategies to future proof your measurement and to build resilience to any disruption, says Google’s Tom Kelleher.
For today’s marketing leaders, achieving success is a constant balancing act. Between changing regulatory requirements, evolving tech, and a relentless focus on ROI, marketers face a crucial task: laying down a robust foundation to keep strategies effective amid rapid transformation.
At the core of this journey are four essential ‘non-negotiables’ that create a strong, adaptable base for measurement and performance. These non-negotiables aren’t mere boxes to tick. They’re steps every senior marketing leader needs to take if they want to thrive in this privacy-first, tech-driven landscape.
According to Tom Kelleher, data & measurement lead at Google, “[each of these] has the …
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