Fandom-Friendly Campaigns : WhatsApp & Netflix [Video]

In a groundbreaking collaboration, WhatsApp & Netflix have launched a dynamic campaign to celebrate the global phenomenon of ‘Squid Game’ ahead of its highly anticipated Season 2. Showcasing the vibrant conversations that Squid Game fans share on WhatsApp, this campaign shines a spotlight on the group chats that keep fandoms thriving between episodes, seasons, and theories.

WhatsApp, a platform synonymous with connection, is the virtual meeting ground where fans dissect every plot twist, exchange wild predictions, and build communities centered around their favorite shows. This campaign captures the essence of these passionate discussions, overlaying them on unforgettable moments from Squid Game’s first season while teasing the most awaited moments from the upcoming season.

From social media buzz to immersive outdoor billboards — like those lighting up Times Square — this collaboration is a testament to the power of fan-driven storytelling. It’s not just a campaign; it’s an invitation for fans …