Effective follow-up is one of the easiest and most powerful ways to grow your sales.
Early in my sales career, I was terrible at following up. I was so focused on chasing new opportunities that I neglected my existing prospects and customers. Looking back, I can’t help but think of all the business I lost because I wasn’t diligent with follow-ups.
If you’re struggling with follow-up, or if you’re simply not sure how to build a strong follow-up system, this post is for you. Afterward, check out my Follow-Up Masterclass at the Sales Hunter University, which will help you develop your entire follow-up strategy.
1. Create a Consistent Follow-Up Cadence
Many salespeople struggle to manage their prospects effectively, often losing track of key follow-ups. A solid sales cadence ensures you’re reaching out to prospects and customers at the right intervals without overwhelming them.
The key here is discipline and consistency. Sure, CRM tools can help automate part of the …