No BS Business Advice to Win in 2025 [Video]

Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games

00:00:00 – Intro
00:00:13 – Set FEWER goals, do LESS long-term planning
00:01:52 – Reality is MESSY
00:05:26 – Understand Leverage
00:07:31 – Supply & Demand Constraints
00:14:12 – It’s all about the PEOPLE
00:16:24 – Take LESS vacations
00:23:33 – Better Friends = Busy Friends
00:27:49 – Growth Trends
00:32:07 – Understand Bloat
00:33:10 – Cut to the Bone
00:35:14 – What Would it Take?
00:36:21 – CRO
00:38:50 – Personal Life Affects Business
00:39:56 – The Importance of Spouses
00:43:03 – Scaling vs Optimization
00:50:20 – Success & Failure
00:51:10 – The SIX Horsemen
01:05:13 – Rush is Imaginary
01:06:02 – Problems OVER opportunities
01:16:24 – Lessons in Branding
01:18:28 – 3:1 Ratio
01:28:01 – Talent Only Gets Better
01:31:29 – Saw Dust = Gold
01:37:03 – Investing in IRL & AI
01:40:13 – Skool Lessons
01:50:28 – In Person vs Remote
01:52:48 – Environment Hacks
01:58:20 – Culture Defined
01:59:07 – Kind not Nice
02:07:23 – More Deadlines = More Kudos
02:12:56 – Management Philosophy
02:16:24 – Incentivize Greatness
02:18:48 – Fire when things are GOOD
02:21:21 – Problems and Solutions have Delays
02:22:31 – Learn to ENDURE
02:25:47 – Content Lessons

If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: “Gym Launch” does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money – not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money – just – on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.