ESPN Preps for 2025 Streaming Launch With New Ad [Video]

If you pay attention to the media business, you know that ESPN is going to cut the cord next year. Disney’s sports channel is finally going to offer TV viewers a chance to subscribe to ESPN as a stand-alone streaming service, like Netflix or Max.

But ESPN needs to reach a much bigger audience than people who pay attention to the media business if this thing is going to work.

So here’s a new ad that’s supposed to “set the stage for ESPN’s upcoming chapter,” per the company’s press release. It’s going to start airing on Christmas.

This one isn’t for me. But I’m not a professional ad critic. And lots of times, the ad campaigns that ad critics swoon over don’t really move the needle, so who knows?

But I am old, and I remember the 1990s, when ESPN’s SportsCenter was the center of the sports universe. And the winking, mockumentary spots it ran all the time made you feel like you weren’t wasting your time …