Honey’s business model is “an adpocalypse all day every day” for creators. LegalEagle just filed a class action suit to get them paid. [Video]

It’s been just over a week since YouTuber MegaLag uploaded his bombshell Honey exposé accusing the coupon-finding browser extension of snatching content creators’ commissions by replacing their affiliate links with its own at the very last second before checkout.

Now, creator lawyer LegalEagle is helping spearhead a class action lawsuit against Honey’s owner PayPal, with YouTubers Sam Denby (aka Wendover Productions) and Ali Spagnola as the principal plaintiffs. PayPal acquired Honey for $4 billion in 2020, when the extension was earning around $100 million a year in revenue.

LegalEagle (aka Devin Stone) tells Tubefilter that if MegaLag’s allegations against Honey are accurate, “there is basically an adpocalypse going on all day every day and creators had absolutely no idea.”

And that underground adpocalypse affects all creators—not only those who rely on affiliate commissions. Obviously the creators who may have had their affiliate links obliterated during the checkout process are among the most financially impacted. They lost money …