Tucson businesses see more exchanges than returns this Returnuary [Video]

TUCSON, Ariz. (KGUN) — As the holiday season winds down, January often brings a wave of product returns, a trend some call “Returnuary.” But in Tucson, local businesses are noticing a different trend: more exchanges than returns.

Jennifer Radler, co-owner of Pop Cycle, 422 N. 4th Ave., says she believes people purchasing Christmas gifts came to Tucson small businesses with purpose. “I think that they buy intentionally,” Radler said. “Imperfections don’t matter. They are perfectly handmade, so they’re not looking for something to be exactly perfect or anything like that.”

Small business owners in Tucson report that customers often seek out unique, handcrafted items, making them less likely to return their purchases. Instead, they may exchange gifts for something else.

For some retailers, this trend is an opportunity. “The big thing is when someone comes in for an exchange, it’s an opportunity to show them your story. They got that …