NEW YEAR, NEW YOU? F*CK THAT. YOU ARE ENOUGH. [Video]

Beverage Company Launches “Don’t Change” Campaign Video

AUSTIN, Texas, Jan. 7, 2025 /PRNewswire/ — It’s the beginning of another year, and like clockwork, this is when we start to hear the robotic refrains of “New Year, New You.” So wait, all of a sudden, the person you’ve been all along is not good enough? Somehow, we all need new resolutions to fix our lives.  Well, Lucky Energy, the refreshingly delicious beverage, has a response to this tired notion: F*CK THAT. Don’t Change – you are enough.

In the new campaign video developed by the brand’s in-house team, Lucky Energy addresses the hypocrisy surrounding conversations about the new year. Lucky Energy’s “Don’t Change” message will used for OOH throughout New Yorkas the brand enters select 7-Eleven locations. “The idea of New Year, New You sounds appealing, but it discredits the art of the journey, of taking lessons learned through failure and running with it. While striving for self-improvement …