With the UK economy sluggish, brands should look to the US for growth [Video]

It might be the right time to expand stateside. Luke Jonas of Nest Commerce explains the perks, pitfalls, and process of branching out in the US.

With the UK’s growth prospects distinctly underwhelming, scaling internationally looks more like a necessity to de-risk. For those ready to take the plunge into unchartered waters, swimming westward makes sense. The US is a massive English-speaking market with a powerful economy, increasingly diverging from the performance of Europe. As such, it offers immense potential for challenger brands.