What is Google Business Profile Optimization? (+12 Ways to Optimize Your Profile) [Video]

Most people find new businesses through Google. We take out our phones, search for “best [insert type of businesses] near me,” and Google serves us links to relevant companies in our area.

But have you ever wondered why your business doesn’t appear in these searches? It’s no secret you want to be at the top of Google’s list, but getting there isn’t always straightforward. There are things you need to do to optimize your Google Business Profile and make it more accessible to customers.

I’ll show you how in this post. We’ll discuss twelve ways to optimize your Google Business Profile and attract more people to your online listings. Let’s get started.

What is Google Business Profile Optimization?

Google Business Profile optimization means increasing the visibility and engagement of your Google Business Profile. Adding fresh and relevant information …