Before you can avoid marketing scams, you need to recognize that not every flashy tool or pitch with bold promises is worth your time—or your money.
Have you ever hired a marketing agency, expert, coach or consultant, or purchased some kind of marketing software that left you feeling like you’d been had? I’m thinking you have. I know I have.
Every small business owner I’ve talked to has had a bad experience with digital marketing people who have sold them “a bill of goods” and left them thousands of dollars poorer with nothing to show for it.
I call that falling prey to slot machine marketing. Throwing your hard earned money at some expert who promises the moon and gives you nothing. So you go from one expert to another and one potential silver bullet to another. It seems like they understand, but they really don’t and you’re left holding …