A Letter for the Future of Packaging Euractiv [Video]

To those who advocate for packaging’s role in a sustainable future, 

In our interconnected world, especially across the European Union (EU), our daily lives are sustained by a vast array of products designed for modern convenience. Among these, beverage cartons play a crucial role, offering unique functionalities that support a resilient food supply chain while being low-carbon and recyclable. 

We welcome the upcoming adoption of the Packaging and Packaging Waste Regulation (PPWR), which is set to provide a clear legal framework, fostering predictability for future investments and innovation. 

The EU has the opportunity to move forward by balancing its sustainability goals with the essential need for consumers to access everyday staples like milk and juice. But how can this balance be achieved? 

Beverage cartons, the familiar packaging for milk, juice, plant based and more, have evolved into an integral part of our daily lives. Made primarily from paperboard (~75%) — a renewable resource …