Analyzing Uber’s real-time data application approach [Video]

Founded in 2009, Uber Technologies Inc. started as a small tech disruptor and subsequently revolutionized urban transportation, popularizing concepts such as ride-sharing.

In the decades since, the company has recognized the intrinsic importance of data as a driver for business outcomes: differentiation and diversification. Harnessing its vast data resources, Uber has built an expansive architecture that powers real-time capabilities such as logistics services and ticket bookings.

“When I started, it was a very tiny startup and definitely has grown to run these millions of apps in so many devices across the world,” said Madan Thangavelu, senior engineering director at Uber. “I run our Rider engineering team, which is responsible for the flagship app that you download. Over the last couple of years, we’ve transitioned from an app that’s only an A-to-B travel app to one that gives you so much more related to package delivery, renting a car, and we can even do a train booking. The app complexity has …