Anthropic caught up in a potential turf war: What could it mean for competition, complexity and lock-in? [Video]

Amazon is purportedly looking to invest several more billion into the builder of the Claude family of LLMs, with the stipulation that it only use the tech giant’s chips (not Nvidia’s). But what could this arrangement mean for the broader market?

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The tech world is abuzz with the news that Amazon is in talks to pump a second multi-billion dollar investment into AI startup Anthropic — with the catch that it must use the tech giant’s chips (not Nvidia’s) when training its models.

Anthropic is the creator of the Claude family of large language models (LLMs) and direct competitor to OpenAI, whose ChatGPT rocked the world when it was released just under two years ago. The 3-year-old San Francisco-based startup has raised close to $10 billion to date and claims to have a $40 billion valuation. 

While the companies have neither confirmed nor denied the rumors, there are many concerns raised …