Apple now sells its own Apple News ads for the first time [Video]

Apple’s in-house advertising efforts are growing. According to a new report, the company recently started selling its own ads for Apple News—a big shift in its News ad strategy.

Sara Fischer writes for Axios:

Apple has started selling its own advertising inventory for Apple News, two sources familiar with the effort told Axios. It’s pitching new ad units that it hopes will maximize revenue for itself and its publishing partners.

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Apple is pitching marketers on new ad units within the Apple News feed and within individual stories on Apple News, Axios has learned. Beginning next year, Apple will sell premium sponsorships of editorially curated content for relevant events, such as the Met Gala, the U.S. Open, and more. In addition to premium sponsorships, the Apple News team is also pitching banner placements and video ads across 17 different formats, including carousel ads that feature different products.

Fischer notes that publishers are set to earn 70% of the revenue from Apple-sold ads. Presumably …