Brazil-based betting operator Alfa Entertainment will launch its product in the market on 3 February to ensure full compliance, CEO Arthur Silva tells iGB@ICE.
Alfa Entertainment was one of just 14 companies to receive a full licence ahead of Brazil’s legal market launch on 1 January. Given its early mover advantage, Silva expects Alfa Entertainment to gain a competitive edge over others.
He also highlights increased operational costs due to regulations, which have squeezed local operators.
“I think the number [of licences given] sends a message. If it was easy we would have 200 operators on the same list because Brazil is definitely a very attractive market,” Silva tells host Katie Goldfinch.
“Considering all the struggles the other operators are going through because of all the requirements, I think we are in a better position right now.”
More iGB@ICE Studio fireside chats, showcases and interviews can be accessed on the iGB Youtube…