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Australian sunscreen company faces class action in the US [Video]

A popular Australian sun-care and cosmetics business named after the nation’s most famous beach has been hit with a class action in the United States over claims its sunscreens are harmful to the environment, despite its claims to be “reef friendly”.

Court documents from the case include photographs of bottles of Bondi Sands sunscreen bearing the phrase “reef friendly”.Credit:

Bondi Sands, founded a decade ago in Melbourne, has been accused in court documents of “greenwashing” its sunscreens by falsely marketing them to US consumers as safe to the environment.

The class action complaint filed in the US District Court in northern California claims that Bondi Sands’ US operation has “reaped millions of dollars through this fraudulent scheme based on a calculated business decision to put profits over people and the environment”.

The company, which is based in Melbourne and has its products stocked in 22,000 stores worldwide, is accused of …

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