https://www.ultimatevideo.co/blog/how-to-build-video-marketing-strategy-for-a-startup1) Define points where your visitors may interact with videos. 2) Then define what types of marketing videos you will use (explainer, ads, tutorials etc..). 3) Find and analyze keywords for every video to get some organic traffic with it. 4) Define proper video titles, tags and descriptions. 5) Start video production and post videos with proper thumbnails. Enjoy traffic and conversions. 6) Analyze results, apply some edits and increase conversion and interaction stats.