PORTLAND, Ore., Jan. 13, 2025 /PRNewswire/ — ShiftCents, Inc., also known as BankShift, an emerging leader in embedded banking innovation, is proud to announce the submission of an international patent application for its revolutionary Brand On Banking technology. This milestone builds on the company’s success in securing non-provisional patent-pending status in the United States in early 2024, further underscoring BankShift’s commitment to protecting its intellectual property on a global scale while addressing the growing demand for embedded banking solutions that enable financial institutions and brands to deepen consumer engagement and foster loyalty.
BankShift empowers financial institutions to white-label their consumer banking products for brands, driving new engagement, value, and loyalty. By leveraging this proprietary solution, financial institutions can distribute banking products within traditionally non-financial experiences, delivering modernized customer experiences while maintaining regulatory compliance.
The market for embedded banking …