Behind The Brand: NRS – SUPboarder Magazine [Video]

50 years ago, a business professor wondered if he could do the things he was teaching. Could he build a company? Better yet, could he build a company that he would want to buy from or work for? That business professor was Bill Parks.

“Now here we are, 50 years later, and I can’t say that I can do the things I was teaching, but NRS can certainly do the things.” – Bill

That approach helped create loyal, long-lasting relationships with customers, employees and business partners in the Northwest and beyond. Since 1972, NRS has grown from a mail-order business operated in Bill’s garage to a global outdoor sporting goods brand and prominent employer in the small town of Moscow, Idaho.

As Bill Parks neared his 80th birthday, he knew he needed to consider the legacy he wanted to leave behind. He could have sold NRS to the highest bidder, …