Black Friday shoppers fill Union Square, crowds steady but not overwhelming [Video]

Many shoppers headed to San Francisco‘s Union Square on Black Friday looking for big discounts and festivities, including ice skating on the plaza. The atmosphere was lively yet manageable. Activity picked up in the afternoon, but the area was not chaotic or overly crowded. 

Christy Davis and her son Luke soaked in the festive holiday spirit. 

“It’s so much fun, the sun’s out, we get to ice skate in the middle of San Fran what could be better,” said Davis. “We’re a little surprised by how warm it was.”

Black Friday is still the biggest day of the year for store traffic in the US, despite online shopping trends.