It’s been nearly three years since the BMW Group expanded to include the ALPINA brand. However, until the end of 2025, it’s business as usual for the Buchloe-based niche marque. That is when the existing agreement between the two luxury brands expires. What will happen starting 2026? We spoke with the BMW Group’s Head of Design about what the future has in store for ALPINA.
Adrian Van Hooydonk assures fans of the ALPINA brand that there won’t be radical changes to the brand’s modus operandi. The BMW Group wants to continue the tradition of having ALPINA cars complement the regular vehicles carrying the famous roundel. He ruled out turning the low-volume automaker into an extension of the M lineup. Instead, future models will be “about luxury but in a very refined way.” He added that upcoming cars will not be as track-focused as Ms but won’t be slow either.
The …