BrewDog millionaire JAMES WATT: Dragons’ Den and The Apprentice are 20 years out of date and make entrepreneurs look deranged and crazy…my new reality show will kickstart Britain’s struggling economy [Video]

20:52 EST 22 Jan 2025, updated 03:35 EST 23 Jan 2025

BrewDog’s millionaire founder, James Watt, has blasted Dragons’ Den and The Apprentice for their ‘out-of-date’ format and portraying entrepreneurs as ‘deranged’ as he announced his rival reality show.

The 42-year-old mogul is launching House Of Unicorns in a bid to find a startup company with promising potential to invest in.

The competition show will see ten ‘Unicorn startup’ businesses go head-to-head over the course of six weeks as they compete to win £2million – the largest cash prize in UK history.

In the business world, a ‘unicorn’ is a privately held startup with a valuation of at least $1billion (currently around £808million).

Investors, like Mr Watt – who is believed to be worth more than £250m – like unicorn startups because they have the potential to be highly profitable, can disrupt markets and introduce new consumer trends. 

The entrepreneur, who co-founded craft beer giant BrewDog in Aberdeenshire in 2007, will …