On paper, the two brands could not be more different. Bugatti is a century old, having cut its teeth on racing circuits across Europe in the earliest parts of the 1900s and worked its way into modern buyers’ hearts thanks in no small part to its uber-powerful 16-cylinder engine.
Rimac is a relatively new brand, started in 2009 as a company converting old BMWs to electric power, and only debuted its first true production series car, Nevera, an all-electric model, in 2018.
Now under the Bugatti Rimac company umbrella, it’s important to continue their stories while infusing modern design and powertrain elements into the vehicles coming down the line. It’s also vital to keep the identities of each brand intact despite the new parent company structure.
“In design, we live in the future,” Frank Heyl, director of design at Bugatti Rimac told Newsweek during an interview at The Quail, A Motorsports …