Businesses in downtown Chico gearing up for Small Business Saturday | News [Video]

CHICO, Calif. – Small business owners in downtown Chico are preparing for the arrival of Small Business Saturday.

Action News Now spoke with multiple business owners in downtown Chico who mentioned how they have had a great start to the holiday shopping season.

Each one has been busy and excited as the holiday season kicked off, with Christmas approaching.

Some businesses gave credit to the Christmas Preview event that took place last week for the great start to local holiday shopping.

Hallie Cockrell, who is the Downtown Supervising Manager for the Little Red Hen, spoke with Action News Now about what shopping local meant to her and her team at their store.

“I get to educate everybody about who we …