At Little Brick Café, hundreds of bags of the Jasper Barista fund by Roasti Coffee Co. have been sold.
Proceeds will go to cafes and baristas impacted by the wildfire. Displaced residents can grab a free coffee at Little Brick (10004 90 St.) as well.
Sports media company The Nation Network, which runs Oilersnation, has launched a charity t-shirt with proceeds going to those affected.
“Jasper means a lot to a lot of us,” said Jay Downton, CEO of The Nation Network.
“It’s just our way to play a small part in trying to lend some support to a community in need.”
Downton said there’s been an outpouring of interest in their initiative.
“We’re lucky to have this platform to be able to do something like this,” he said.
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“We’re just such a strong community-minded city, right, that we are really here to help one another.”
The unstoppable wildfire destroyed more than 350 buildings in Jasper the night of Wednesday, July 24 and overnight into …