Capturing the tennis boom: AO’s strategic focus on China [Video]

This year may mark the start of a new chapter for tennis in China. Following the excitement brought by the Paris Olympics, tennis is experiencing a resurgence in China. As a sport that transcends regions and cultures, tennis is making inroads across local markets. CGTN reporter Bi Ran sat down with Cedric Cornelis, Tennis Australia’s chief commercial officer, to discuss the Australian Open, the only Grand Slam tournament in the Asia-Pacific, and his expectations for tennis in China.