MLB Becomes Equity Partner as Part of Expanded Relationship
, /PRNewswire/ — Cast Iron Media, a technology-driven sports media company, today announced the completion of a five-year extension of its media rights partnership with Major League Baseball (“MLB”). Additionally, Cast Iron Media has secured strategic investments from Orkila Capital and David Blitzer’s Bolt Ventures as new equity partners, with MLB also joining as an equity partner as part of the expanded relationship. The terms of the transactions are not disclosed.
These developments enable Cast Iron Media to increase its marketable inventory and accelerate innovation through its proprietary ad-tech platform, The Foundry. With an unmatched ability to deliver targeted, high-volume advertising on Connected TV and other OTT platforms, Cast Iron Media continues to unlock value for leagues, rights holders, and advertisers in an era of surging sports streaming viewership.
“This is a transformative leap forward for Cast Iron Media,” said Kent Heyman, CEO of Cast Iron Media. “With the support of MLB, …