Chipotle brings its rewards program to Canada as it looks to build business there [Video]

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Chipotle Mexican Grill is bringing its loyalty program to Canada, the next step in building its fledgling business there.

The burrito chain currently has 28 restaurants in Canada, with plans to open four more stores in British Columbia and Ontario this summer, for a total of eight to 10 new units there this year. Ten of the restaurants are in Toronto.

Since debuting in the U.S. in 2019, Chipotle’s rewards program has been a big success, drawing in some 28 million members who spend more and visit more than the fast casual’s average customer.

“We’re excited to engage with our Canadian guests in a brand new way with Chipotle Rewards,” CMO Chris Brandt said in a statement. “Our personalized loyalty program allows members to select how they redeem points, earn extras by participating in challenges, and achieve badges for their achievements.”

About a year ago, Newport Beach, Calif.-based Chipotle announced plans to speed …