CNBCs No. 1 advisor has a golden rule: We do not time the market [Video]

Frederick MacLean, president of Heritage Investment Group, doesn’t mind if you call his strategy boring. In fact, there’s not much that could unsettle him or his approach.   

Heritage Investment Group, which ranked No. 1 on CNBC’s list of the top 100 financial advisors in the U.S. for 2024, is committed to one golden rule, he said: “We do not time the market for any reason.”

Even with the stock market hitting record-high levels, cooling inflation, slowing job growth and the first Federal Reserve rate cut since 2020 — a super-sized half-point, no less — all on the cusp of an upcoming U.S. presidential election, MacLean is steadfast in his philosophy.

To navigate the ups and downs, MacLean said, the firm maintains a longer time horizon.

“We are very long-term investors, we do not engage in market timing, stock picking or tactical asset allocation on any level, and we do not react to market movements …