Cold Calling: The Ultimate Guide To Use In 2024 [Video]

One of the most important skills to develop in business is cold calling. Many sales reps are reaching out to new leads to sell their product or service every day.

While cold calling has a bad reputation, it’s one of the most effective sales tactics, as 69% of buyers accept cold calls from new providers.

Cold calling can boost your business, generate leads, and close sales. Use this ultimate cold calling guide to ensure that your cold call is effective, reaches your targets, and lands deals.

What Is Cold Calling?

The simplest cold calling definition is: Calling new prospects to schedule discovery calls or promote your product/service.

In a crowded inbox landscape, emails can easily be missed. That’s why, despite misconceptions, cold calling remains one of the best ways to nurture relationships before making a sales pitch.