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Cold weather expected to boost business in Alpine [Video]

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Starting a Business

ALPINE, Calif. (KGTV) — The San Diego County is cooling down as the workweek begins, with higher winds, below-average temperatures, and increased chances of rain expected in the coming days.

One local business in the mountain community is looking forward to the boost in customers that colder weather might bring.

Franca’s, which has been open for more than four decades, changed management about a year ago. The new owners say they’re excited for the colder temperatures, as they anticipate an increase in foot traffic.

“I would say I go to businesses more often just to get out of the house,” said Chris Nunes, a regular at Franca’s Italian Kitchen and Bar who lives in Alpine. “We’ve got good HVAC. And Alpine weather is pretty nice year-round. But, yeah, I guess in the winter, I do go to businesses more often.”

With colder temperatures moving into East County, Franca’s co-owner Domenic …

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