5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos

Combined losses for McGregor’s Forged Irish Stout rack up [Video]

Categories
Starting a Business

The three companies behind Conor McGregor’s Forged Irish Stout have reported combined losses of more than €9m last year, the latest accounts show.

The losses predate the supermarket backlash against stocking the disgraced MMA fighter’s brands, after he lost a civil damages case to Nikita Hand, after a jury found he had raped her during a cocaine-fuelled party in a hotel penthouse.

New accounts published this week show McGregor Forged Stout Distribution Ltd, which distributes his brand of beers, racked up losses of €5.2m in the year to December 2023, according to filings with the Companies Registration Office.

Separate financial accounts for Forged Stout Production Ltd show the company suffered a €3.05m loss last year.

Parent company Forged Stout Ltd had losses of almost €828,500 last year, the CRO records show, bringing his combined losses to €9,079,027.

Conor McGregor drinking a pint of stout. Pic: Julian Finney/Getty Images

A string of retailers confirmedthis week …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads