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Corporate America is getting cold feet about DEI. Agencies dont have to follow [Video]

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Shape History’s Bia Pennino lays out how recent political decisions may leave agencies with a greater DEI responsibility than they bargained for.

Picture this. You’re sitting across from a client who’s just dropped a bombshell.

“We’re scaling back our diversity efforts.”

It sounds familiar, right? Meta did it. McDonald’s did it. And right now, the entire corporate world seems to be playing a dangerous game of diversity chicken.

In cases like this, many might be tempted to retreat. But this is precisely when agencies need to step up, demonstrate leadership and take action.

Corporate America is getting cold feet about DEI. Supreme Court decisions, political pressure, corporate fear – it’s creating a perfect storm of retreat. The landscape has shifted dramatically since 2022, with companies increasingly nervous about diversity initiatives, and Trump’s recent executive orders effectively dismantling federal DEI programs have only intensified the corporate retreat from these efforts.

But for agencies committed to real change, …

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