Cracking the privacy code: how brands can adapt to 2025s data rules [Video]

The future of marketing belongs to brands that can navigate stricter regulations and savvy consumers. Victoria Smith, head of data & analytics at Threepipe Reply, reveals how marketers can build trust while keeping analytics sharp.

As we move into 2025, the landscape of data privacy and measurement continues to be a key area of focus. With consumers becoming increasingly aware of their data rights and governments tightening regulations, brands must adapt quickly to maintain trust and effectiveness in their marketing strategies and ensure they retain as many data points as possible.