Creative account for National Lottery is out to pitch [Video]

The highly sought after creative account for the National Lottery has been put out to pitch.

The account is estimated to be worth around €6-€7m a year.

The incumbent on the account is Core, who won the account in 2020, which manages both the creative and media planning and buying.

Media buying and planning is not part of the current review.

The pitch will be managed by the National Lottery’s interim chief marketing officer Maebh Gleeson. 

Last year, the ownership of Premier Lotteries Ireland– which manages the National Lottery – changed hands after the Ontario Teachers’ Pension Plan Board, An Post and An Post Pension Fund sold their shareholdings to La Française des Jeux (FDJ), operator of the French National Lottery.

Earlier this year they brought in Sky’s Sarah Jennings as chief marketing officer.

Jennings spent nearly a decade at Sky, most recently spearheading …