Current Video Trends: How Agencies Stay Ahead | Venture

Companies are relying on video more than ever to connect with their audience, tell their brand story, and drive conversions.

And it’s amazing how much it’s evolved. With new trends popping up all the time, as a video production agency, we’ve got to keep our ears to the ground.

Let’s dive into some of the latest and how agencies are keeping up with them.

Live-streaming

With the rise of virtual events and remote work, live streaming has become a great way to connect with audiences in real-time. It’s a fantastic format to engage with viewers and build trust.

Agencies are keeping up with this trend by:

• Investing in live-streaming equipment
• Training teams on best practices
• Partnering with live-streaming platforms to create high-quality, engaging live content.

Short-form video

Short-form video is another trend that’s taken social media by storm, especially on platforms like TikTok and Instagram.

Companies are using short-form video to engage younger audiences and showcase products. It’s an excellent way to …