Duke’s Mayo parent company Sauer Brands sold by Charlotte private equity firm [Video]

CHARLOTTE, N.C. — Sauer Brands, the parent company of Carolina staple Duke’s Mayo, is being sold by Charlotte-based Falfurrias Capital Partners to a private equity firm. 

In a statement, Advent International confirmed that Duke’s Mayo was an important part of the deal, saying the brand is “the fastest growing scaled player in the mayo category.” Duke’s, a popular brand of mayo across the South, has become synonymous with Charlotte sports and college football in recent years through its sponsorship of the Duke’s Mayo Bowl and Duke’s Mayo Classic at Bank of America Stadium. 

In addition to Duke’s, Advent International is acquiring all of Sauer’s brands, including Mateo’s Gourmet Salsa and Kernel Season’s popcorn salt. Falfurrias Capital Partners acquired Sauer’s Brands in 2019, according to the Charlotte Business Journal. 

“With a more than 135-year history, Sauer Brands has established itself as a standout player in the highly attractive condiments and seasonings categories,” Tricia Glynn, a managing partner of Advent International, said in …