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Editorial: Love Asheville From Afar [Video]

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Starting a Business

THIS IS A WYFF4.COM EDITORIAL SPEAKING ON BEHALF OF THE EDITORIAL BOARD IS PRESIDENT AND GENERAL MANAGER JOHN HUMPHREYS. THE LEAVES ARE CHANGING AND THE FALL WEATHER IS HERE. THE MONTH OF OCTOBER IS TYPICALLY THE PEAK TOURISM SEASON IN WESTERN NORTH CAROLINA, BUT RIGHT NOW OUR NEIGHBORS ARE STILL WORKING TO RECOVER FROM HURRICANE HELENE. THERE IS SOME PROGRESS. SOME BUSINESSES, LIKE APPLE ORCHARDS, ARE OPEN AND WELCOMING. YOUR BUSINESS. THIS IS A PEAK TIME FOR APPLE FARMERS WHO TRADITIONALLY HAVE JUST ABOUT EIGHT WEEKS TO MAKE THEIR MONEY. NOW THEY ARE STAYING OPEN THROUGH NOVEMBER. ON TOP OF THAT, CROP LOSSES FROM HELENE HAVE MADE IT MORE IMPORTANT TO SELL WHAT IS LEFT. COUNTLESS OTHER BUSINESSES REMAIN SHUT DOWN UNTIL THEY CAN REBUILD. MANY ORGANIZATIONS HAVE JOINED TOGETHER FOR THE LOVE ASHEVILLE FROM AFAR INITIATIVE. THE CAMPAIGN ALLOWS PEOPLE TO SUPPORT THE LOCAL ECONOMY WHEN THEY CAN’T VISIT …

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