Elon Musk is promising to unveil the future of Tesla tonight | Money [Video]

New York (CNN) — Elon Musk and Tesla have pledged a game-changing moment in the company’s history Thursday night. It remains to be seen if they will actually deliver.

For the last decade, the electric vehicle maker’s CEO has vowed that true self-driving cars from Tesla were right around the corner. The latest promises will come when Tesla hosts an event at the Warner Bros. Studios lot in California to reveal its plans for self-driving “robotaxis.”

“I think it’s one of the most important events that Tesla has ever held,” said Dan Ives, analyst with Wedbush Securities and a Tesla bull. “I think it will be viewed five to 10 years from now as what the iPhone launch moment was for Apple.”

What Musk could announce

Tesla’s robotaxis would provide rides for passengers without a driver in the car. The full self-driving vehicles would compete with ride-hailing services, such as Uber and Lyft, and Tesla would also test …