Enron is back: Kenneth Lay’s scandalous former corporation being rebranded, speculation of cryptocurrency product launch [Video]

HOUSTON, Texas — Is one of American history’s most famous corporate downfalls getting a second chance at life?

On Dec. 2, 2001, exactly 23 years ago, Enron declared bankruptcy.

Within hours, one of America’s most exciting energy companies crumpled under its own weight. More than 25,000 lost their jobs and pensions immediately.

Houston’s TV screens were filled with images of workers leaving 1400 Smith, the company’s headquarters, with boxes and bewildered looks.

But now, Enron is back again.

LOOKING BACK: Remembering the collapse of Enron

On Monday, the new Enron launched its website, paid for a full-page ad in the Houston Chronicle, published at least two billboards, and produced a gauzy promotional video touting the company.

“No one knows what the hell this is,” quipped Dan Cogdell, famed Houston defense attorney who still keeps in touch with at least three former Enron executives he once …