EP8: Rory Grant, co-Chief Marketing Officer [Video]

We dive into the innovative approach of Rory Grant, co-CMO of Gilbert + Tobin, in reshaping marketing and business development within top-tier law firms.

Rory shares his unique career journey from a lawyer to a marketing leader and discusses the importance of data-driven strategies in enhancing efficiency and revenue generation.

Discover insights into breaking down silos in professional services and leveraging technology to create impactful marketing campaigns.

Whether you’re in the legal sector or other industries, there are valuable takeaways for everyone.

00:00 Introduction to Rory Grant
00:49 Rory’s Career Journey
10:47 Innovative Marketing Strategies in Law Firms
17:49 Navigating Multiple Bosses in a Partnership
20:58 Choosing the Right Tech Stack
22:55 Efficiency and Team Dynamics
27:06 Challenges in Large Marketing Campaigns
30:08 The Importance of Dynamic Mailing Lists
31:28 Rory’s Career Journey and Advice