European country is first ever to apply for a trademark claiming to be the real deal [Video]

Pop culture vultures will well remember the time that Kylie Jenner and Kylie Minogue went head to head in a trademark battle over their first name.

And now, a new trademark drama could soon be unfolding, as one European country attempts to ‘protect’ its identity.

It turns out, there are a few places in the world called Sweden, and arguably the most famous one of them all wants to clear up any confusion about where the ‘official’ Sweden really is.

The Sweden you’re thinking of – the one in Scandinavia – has applied to the European Union Intellectual Property Office (EUIPO) to trademark its name from international duplicates that might confuse unsuspecting travellers who want to experience what they’re calling ‘the original Sweden’.

According to a release from the Visit Sweden tourism board, the trademark application ‘aims to ensure no one packs for the Swedish lakes and forests only to find themselves in a far-off town with the …