Europes beauty and personal care industry is apowerhouse of economic activity Euractiv [Video]

​An economic powerhouse, a critical job creator, a driver of innovation and a leader in sustainability, the industry represents an entire ecosystem of farmers, artisans, small and medium sized enterprises (SMEs) and international companies that showcase Europe’s savoir-faire on a global stage. ​

The value chain’s commitment to innovation strengthens the competitiveness of the European economy, contributing to its sustained growth and positioning Europe as a global leader in the beauty and personal care sector.​