James Brooks managing director of Opel Ireland eyes a big year as the Grandland SUV and Frontera compact SUV look to make an impression on Irish roads.
What was your most significant recent car launch?
The much-anticipated, all-new Opel Grandland SUV is arriving in Opel dealer showrooms as we speak, just in time for the 251 registration season.
Strategically, the new Grandland is a key model for us, destined to strengthen our position in the all-important C-SUV segment. Stylish, dynamic, spacious and versatile, it offers a wide range of electrified drivetrains from battery-electric to hybrid technology from launch, with plug-in electric hybrid powertrains arriving in 2025.
It is a milestone for Opel, setting new standards in its segment and delivered in a keenly priced package for Ireland.
Indeed, we have bucked the trend and introduced the electric version at a lesser retail price than its hybrid alternative, which has truly grabbed attention; a new Grandland Electric Elegance …