Experts offer strategies on how to scale D2C brands efficiently [Video]

The success of D2C brands hinges on customer loyalty, repeat sales, and a proficient logistics management. But success needs to be accompanied by scaling for growth. Growing a successful D2C brand in today’s fragmented, complex, and highly competitive retail landscape while remaining profitable is no easy task.

To help D2C brands operate efficiently and stand out, YourStory recently held a panel discussion at D2C Carwaan in Jaipur titled ‘Local Roots, National Wings: Scaling Smartly’. Raghunandan Sarraf, Founder and CEO, INSARAF (Saraf Furniture); Sushil Sharma, Founder and CEO, Marwari Catalysts Ventures; and Ankur Singhal, Vice President of Sales, Ecom Express; shared their views on customer retention , data-driven decision-making, and adapting to quick commerce trends. 

The panel kicked off with a discussion on the unique challenges and strategies for Tier II and Tier III startup founders. Sarraf often speaks about being a small-town founder, but Sharma believes there is a need for founders from Tier II and Tier III cities …