Coinciding with the arrival of Guido Terreni as CEO of the brand, high-end Swiss watchmaker Parmigiani Fleurier has undergone a complete restructuring for the past years. This move was initiated by the launch of a significant collection, the Tonda PF, which not only modernized the vision we had of PF but also pushed it into a new dimension (business-wise). Still, a brand cannot live on one collection alone, and Parmigiani Fleurier has an equally important name in its catalogues: Toric. An essential part of the brand’s history, the Toric was Michel Parmigiani‘s first venture into the world of wristwatches. This year, this elegant collection is back… Time to see if the new Toric Small Seconds lives up to its name as we’re meeting with Guido Terreni, with who we’ll discuss this new collection in our latest in-depth movie.
Concise history of PF and the Toric Collection
Parmigiani Fleurier has not always been about making wristwatches. In fact, the story of the …